- As the call for digital asset adoption echoes, many firms are yielding.
- Konzum becomes the first Croatian-based food retailer to add digital assets as a payment method.
- BTC, ETH, BCH, XRP, USDT, XLM are some of the cryptos accepted by Konzum.
The world is currently shifting from the conventional system we used to know into a more unified and digital world. As the shift is taking place, many businesses are adjusting to accept the changes that come with technology, especially in the crypto space.
Due to that, many companies are yielding to the demand of their customers to add Bitcoin (BTC) and other altcoins as alternative payment methods. The latest company to join the crypto wave is one of Croatia’s largest food producers and retailers in the Western Balkan district, Konzum.
According to reports, Konzum has become the first retail chain in Croatia where customers can pay with digital assets. At the moment, transactions are only available in the online store. Konzum, however, is making plans to introduce the service across its supermarkets anytime soon.
In detail, the cryptos accepted by the food company include Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), and Tether (USDT). Also, Ripple (XRP), Stellar (XLM), EOS (EOS), Dai (DAI), and USD Coin (USDC).
Similarly, Konzum allied with Electrocoin, a domestic fintech company, and its payment processor, PayCek, which is also Croatia’s first crypto payment processor. Even more, PayCek will ensure buyers a fixed exchange rate, as well as supply enough time for successful execution.
Konzum is not the first e-commerce firm to accept digital assets as a means of payment. Earlier this year, a leading tech-focused California e-retailer, Newegg which allowed Bitcoin as a payment method in 2014, announced it will also accept Shiba Inu (SHIB) in the coming Christmas holidays. Later on, it added Dogecoin (DOGE), and Litecoin (LTC) as a form of payment on its platform.